Apple fanatics give you the insider secrets on the iPad
Sunday September 5th 2010

Blog

UPDATE: April 4th – Can really see the release of the iPad in the States driving the iPad spam bots.  Previously I had about 1 generic bit of spam a day, now its up to 5 a day all specifically around iPads

Im now up to 40 visits a day, all driven around the PR frenzy on the US iPad release.

Traffic volume is mostly around my domain name terms “buy an ipad”, but the single biggest driver is “ipad competitors list” which is one of the bits of unique, researched content I wrote. I am #2 in the UK for that term and #4 in the US as of today, up with the great and the good of the IT commentator world.

iPad referral sales

I also decided to add in the Amazon sales widgets. Amazingly easy to use and the Wordpress design is a perfect fit.  Its a CPA sales model, which makes a nice counterpoint to the CPC model on the www.purehairstyle.com site.

iPad twitter

Will fire up the Twitter account again and see if there is an increase in spam bot followers. I was a bit disappointed in how few there were in the days after the iPad announcement

iPad Traffic sources

In the last month Ive had 4 referrals from facebook and I haven’t pushed that channel at all, so its natural.

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15th February saw a spike in daily visitors

ipad Traffic

ipad Traffic

This corresponds to the unique piece that I wrote – i.e. not inspired by anything on another website or duplication of marketing materials on iPad competitors. As you can see below its my most viewed page after the homepage. This reflects the experience Ive had with generating unique content on www.africantunafishing.com

ipad competitors

ipad competitors

The data below is just for the ipad competitors post and you can see how it mirrors the growth rate in the overall site

ipad competitors post

ipad competitors post

Its quite hard to keep up enthusiasm for a vanilla ipad website, so going forward will

  • write with more personal view- this is important to keep engaged with and interested the site in the long term
  • try harder to make articles unique

Having had a chance now to look at all the low quality and opinionless writing about the ipad, even on large and well known sites, there is an opportunity to provide quality

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